First Responder Program

 


In recognition to all of your hard work and service to your state and country, if you're an active police officer, firefighter, EMT, paramedic or 911 dispatcher, Ford's First Responder Recognition Program offers an exclusive cash reward on an eligible new Ford through January 4, 2027. Verify online with Ford and ID.me, bring your confirmation email to Haley Ford on Route 1 in Chester, and we'll apply it to the purchase or lease of any new Ford vehicle!¹

Who Qualifies for the Ford First Responder Program?

Police
  • Police Officer
  • Correctional and Detention Officers
  • Sheriff/Sheriff's Deputy
  • Auxiliary and Reserve Officers
  • State Trooper
  • School Resource Officers
  • Federal Law Enforcement Officer (Customs, Homeland and Security, etc.)
Fire Department
  • Career Firefighter
  • Volunteer Firefighter
  • Wildland Firefighters
  • Fire Marshalls
Emergency Medical Services
  • EMTS
  • Paramedics
  • Medical Helicopter Pilots
911 Dispatchers
  • Police
  • Sheriff
  • Fire
  • EMS

How to claim it

1.        Go to fordrecognizesu.com/firstresponder, enter your ZIP code and select "Find My Offer."

2.        Select "Confirm My ID" and verify with ID.me. You'll need a valid email, your Social Security number and proof such as a department ID or recent paystub.

3.        Bring the confirmation email with your Certificate to Haley Ford, or forward it to your salesperson before you visit.

Verification usually takes minutes. If it stalls, contact ID.me support at help.id.me; if you verified but never got the email, call Ford Program Headquarters at (888) 322-5862.

Combining it with other offers

You can use it on up to five new eligible Fords per calendar year, and anyone in your household can use your certificate. This can't be combined with other Ford offers. Ask your rep at Haley Ford about combining the First Responder Program with other in-store offers. 

Eligible Models

The offer applies to eligible new 2025, 2026 and 2027 Fords: F-150, F-150 Lightning, Super Duty, Ranger, Maverick, Bronco, Bronco Sport, Explorer, Expedition, Escape, Mustang, Mustang Mach-E, Transit and E-Transit. Not available toward the purchase of Mustang Dark Horse® SC, Mustang® GTD, F-150® Raptor®, F-150 Raptor RTM, Ranger® Raptor, or Bronco Raptor.

FAQs

Does Ford offer a first responder discount? Yes. Ford's First Responder Recognition Program gives active police officers, firefighters, EMTs, paramedics and 911 dispatchers an exclusive cash reward on an eligible new Ford through January 4, 2027. 

What is Ford Recognizes You? "Ford Recognizes You" refers to fordrecognizesu.com, Ford's site for its recognition programs, including the First Responder Recognition Program. You start there to find your offer and verify with ID.me.

How do I verify with ID.me for the Ford first responder offer? On fordrecognizesu.com/firstresponder, select "Find My Offer," then "Confirm My ID" to verify with ID.me. You'll need a valid email and your Social Security number, and you may need to upload a department ID or paystub.

Do nurses qualify for the Ford first responder discount? No. Ford's First Responder program doesn't cover nurses, doctors or hospital staff. Ask our sales team about other current Ford offers that may apply.

Can my family use my Ford first responder certificate? Yes. Ford lets the certificate transfer within your household, for up to five eligible new vehicles per calendar year.

Can I combine the first responder offer with other Ford incentives? Ford leaves program compatibility to the dealer, so ask us which current offers stack with yours on the vehicle you want.

Get Your Offer

Phone Numbers

  • Sales: 804-748-2253
  • Service: 804-748-2253
  • Parts: 804-748-2253

Sales Hours

  • Monday9am-7pm
  • Tuesday9am-7pm
  • Wednesday9am-7pm
  • Thursday9am-7pm
  • Friday9am-7pm
  • Saturday9am-5pm
  • SundayClosed

Service Hours

  • Monday7:30am-6pm
  • Tuesday7:30am-6pm
  • Wednesday7:30am-6pm
  • Thursday7:30am-6pm
  • Friday7:30am-6pm
  • Saturday8am-4pm
  • SundayClosed
¹$500 Offer available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford vehicle. Not available on Mustang Dark Horse® SC, Mustang® GTD, F-150® Raptor®, F-150 Raptor RTM, Ranger® Raptor, or Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's stock by 11/2/2026. Limit of five purchases/leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any other Ford private offers. See an authorized Ford Dealer, or go to www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.